Members of the school council at Ridgeway Primary in South Shields were asked to help redesign their logo.

They were asked to bring it up to date and reflect the £90m regeneration project at Cleadon Park, which has transformed the area where they live.

The children worked with Lewis Rimington from NomadE5 housing association and Lindsay Riddle from South Tyneside Council to come up with ideas, before design house Rufus came up with the finished design.

The tree design symbolises regeneration, both in what is happening to the Cleadon Park estate, and what happens every year at the school with one class leaving and another joining.

There is also a new 'strapline' –proud, unique, ambitious – with the words all coming from the children themselves.

Designer Graeme Metcalfe from Rufus went through several versions of the logo before settling on a final design, which now sits on a new, royal blue sweatshirt for the children to wear.

Headteacher Eleanor Scott said: "I am delighted with the new logo and strapline as they clearly represent the vision, values and aspirations of our school within Cleadon Park and were created by the children themselves."

Chairman of governors Coun Jim Foreman added: "We felt that it was time to freshen up our school logo to reflect the massive transformation which is going on in Cleadon Park.

"The children are experiencing this period of great change in their local area and they have been heavily involved in the process.

"With this in mind, we set them the challenge of coming up with ideas for the new logo's design.

"They have worked very hard and we're all delighted with the final design. Well done to everyone involved!"

Lewis Rimington, neighbourhood investment manager for NomadE5, said: "Ridgeway Primary has always had a central role in this community and it's fitting that the school should get a new identity to reflect the change and growth going on all around."

Ian Wright, managing director of Rufus in Sunderland, said: "The children wanted to show growth, just as their area has grown, so the tree symbol was apt for them. We've ended up with a nice, clean logo that sums up what the school is about."